Harris Stewart founded the company in 2012. A passionate home-brewer, and a student of the works of Buckminster Fuller, Harris found himself in law school at the University of Alabama. He was brewing constantly, researching new hop varieties during lectures, and talking more about beer during work events than case law. A different calling was calling.
The concept of TrimTab Brewing Co. literally woke Harris up from sleep. Along with his wife Cheri, for weeks on end the conversation was fleshed out how a brewery could be created, dedicated to celebrating small sources of big change – the trimtab. It didn’t matter that they lacked the financing, it didn’t matter that there was risk. What mattered was that this brewery had the potential to fully explore the art of craft beer, and to use that beer as a trimtab. And that was something that Harris couldn’t turn away from.
The journey would require over two years, hundreds of conversations, and a persistent vision that great things were possible through this new company. For him, the greatest blessing of the experience has been in building an aligned team who were committed to that vision and in establishing the TrimTab brand in the communities it serves.
Harris now oversees production planning, sales, strategic development, and future planning of the business. And when the mood strikes, it’s not uncommon to find our founder DJing in the Tasting Gallery on the weekends. We all wear many hats around here.
Cheri has been called many things in her life. A devoted yoga teacher. A firework. A visionary. Though she has held positions varying from the financial services industry to retail management, her greatest joy has been in creating the conditions for people to live lives they love. And when Harris began planning the early stages of TrimTab, the opportunity to create a new business founded on that possibility was too great to turn away from.
Cheri has literally formed the emotional framework of the company. In the formative days, she worked closely with Harris in the creation of the business plan, infusing what would become culture of TrimTab. As the manager of the Tasting Gallery, and more generally the “Facilitator of Fun”, she is charged with seeing the values, vision, and mission of the company lived out day-to-day in our front of the house experience, The Tasting Gallery.
Part artist, part mad-scientist, and complete forklift enthusiast, Will is the game-changing brewmaster of TrimTab. Like all people at TrimTab, Will’s path to TrimTab was winding and at times unexpected. After receiving a Masters degree in Biochemistry from University of Tennessee he found his body working in a laboratory – and found his mind obsessing about craft beer. One fateful day he made the connection that his scientific background could be married with his passion for beer – and he never looked back. Shortly after, Will received his Master Brewers Degree from University of California at Davis, and then cut his teeth with the expanding Sweetwater Brewing Company in Atlanta.
But the desire to keep expanding his knowledge and experience couldn’t stop. He wanted to introduce the world to Will Crenshaw’s craft beer. Somewhere between dumb luck and planet’s aligning made Will and Harris’ paths cross during the Summer of 2013, and the two quickly established the foundation for their future partnership. Both were committed to making complex, balanced beer. Both were deeply inspired by the city of Birmingham, and the future that awaited for Southern Craft Beer. Both believed that the calling to make beer, could be so much more than just the beer – it could create whole new possibilities for their community. Craft Beer could be a trimtab.
Will oversees all operations related to brewery production, facilitates the creation of new recipes, and generally can fix anything known to man. He’s pretty much the man.